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This table shows all the sponsors that have advertised during the show. The data is drawn from The Countdown Page.

Sponsor Start Date End Date Notes
The Times 22/08/1994 30/09/1994 First sponsor.
Seven Seas 11/01/1999 28/04/2000 Before the break an anagram was displayed. The answer was displayed after the break, with the caption 'Did you get it?'
Lyons Corner House Cakes 18/05/2000 14/08/2000 Each day of the week was taken up by a different product of their range; Mondays − French Sandwich, Tuesday − Cup Cakes, Wednesday − Swiss Roll, Thursday − Viennese Whirls and Friday − Battenberg.
Flora ProActiv 31/10/2000 27/04/2001
Kellogg's All-Bran 22/10/2001 18/10/2002 Last sponsor in the Richard Whiteley era.
Specsavers Opticians 06/02/2006 07/02/2007 The only sponsor of the Des Lynam era.
Digital UK 05/03/2007 04/03/2008 Not technically a sponsor. Last sponsor of the Des O'Connor era.
Ibuleve Gel 01/05/2009 12/05/2010 First sponsor of the Jeff Stelling era.
Vitabiotics 17/05/2010 20/12/2013 Consists of a range of Vitabiotics products; Wellman, Wellwoman, Jointace, Pregnacare, Osteocare, Visionace, Cardioace, Wellkid, Menopace, Immunace and Neurozan.
Vale Bridgecraft 06/01/2014 04/04/2014 Notably came up with QUILATY before every show.
Betterlife from Lloyds Pharmacy 19/05/2014 23/12/2015
HSL: Your Chair Specialists 04/01/2016 23/12/2016
Ibuleve Gel 03/01/2017 22/12/2017 Adverts included people engaged in various physical activities accompanied by nine-letter anagrams with topical answers (e.g. FOSTEREDSDEFORESTS being unscrambled over a photo of a lumberjack chopping wood). Notably, two of these anagrams had the answers ballgames ☓ and elbowroom ☓, which were not valid in any Oxford Dictionary Online edition used in 2017. For reasons unknown, Episode 6601 did not carry Ibuleve sponsorship.
Gala Bingo 02/01/2018 21/12/2018 Unlike its predecessors, Gala Bingo does not sponsor the early morning next-day repeats and is a general sponsor for all weekday afternoon shows on Channel 4.
MyBuilder.com 14/01/2019
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