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Goody bag
The goody bag is the colloquial term for the prizes given to contestants after they have appeared on Countdown. The prizes are different depending on whether the player won a game, or even made the Series finals. The current goody bag as of July 2021 includes:
- A Countdown Tote Bag
- A Countdown Mug
- A Countdown Pen
- A Countdown Clock
Previously the goody bag had contained:
- A paperback copy of Dent's Modern Tribes by Susie Dent
- A paperback copy of Word Perfect by Susie Dent
- A paperback copy of Who Made The Crocodile Cry? by Susie Dent (until 2018)
- A hardback copy of the Oxford Dictionary of English (until 2023)
- A pair of Countdown Pens (until 2023)
- A copy of the Countdown Board Game
- A Countdown Polo Shirt
- A Celebrity Countdown Coaster
- A paperback copy of Countdown: Spreading The Word
- A Countdown Handheld Electronic Game
Since December 1998, those who also win at least one game receive the Countdown teapot.
Finalists and Championship of Champions participants receive a cut-glass trophy (in Championship of Champions XIII the trophy had a small clock inside). Series champions receive a hexagon-based cut-glass trophy. They also received the full Oxford English Dictionary until Series 83, after which the prize was axed by Countdown due to the books being out of date. From Series 63, the dictionaries were no longer gold-leaved. However, the champion also receives a laptop computer (currently a MacBook). Until Series 86, the bag also included Oxford Dictionary of English Third Edition.
