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Difference between revisions of "Sponsors"
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| Recliner Factory | | Recliner Factory |
Revision as of 14:20, 18 January 2023
This table shows all the sponsors that have advertised during the show. The data is drawn from The Countdown Page.
Sponsor | Start Date | End Date | Notes |
---|---|---|---|
The Times | 22/08/1994 | 30/09/1994 | First sponsor. |
Seven Seas | 11/01/1999 | 28/04/2000 | Before the break an anagram was displayed. The answer was displayed after the break, with the caption 'Did you get it?' |
Lyons Corner House Cakes | 18/05/2000 | 14/08/2000 | Each day of the week was taken up by a different product of their range; Mondays − French Sandwich, Tuesday − Cup Cakes, Wednesday − Swiss Roll, Thursday − Viennese Whirls and Friday − Battenberg. |
Flora ProActiv | 31/10/2000 | 27/04/2001 | |
Kellogg's All-Bran | 22/10/2001 | 18/10/2002 | Last sponsor in the Richard Whiteley era. |
Specsavers Opticians | 06/02/2006 | 07/02/2007 | The only sponsor of the Des Lynam era, and first sponsor of the Des O'Connor era. |
Digital UK | 05/03/2007 | 04/03/2008 | Not technically a sponsor. Last sponsor of the Des O'Connor era. |
Ibuleve Gel | 01/05/2009 | 12/05/2010 | First sponsor of the Jeff Stelling era. |
Vitabiotics | 17/05/2010 | 20/12/2013 | Consists of a range of Vitabiotics products; Wellman, Wellwoman, Jointace, Pregnacare, Osteocare, Visionace, Cardioace, Wellkid, Menopace, Immunace and Neurozan. Last sponsor of the Jeff Stelling era, and first sponsor of the Nick Hewer era. |
Vale Bridgecraft | 06/01/2014 | 04/04/2014 | Notably came up with QUILATY before every show. |
Betterlife from Lloyds Pharmacy | 19/05/2014 | 23/12/2015 | |
HSL: Your Chair Specialists | 04/01/2016 | 23/12/2016 | |
Ibuleve Gel | 03/01/2017 | 22/12/2017 | Adverts included people engaged in various physical activities accompanied by nine-letter anagrams with topical answers (e.g. FOSTEREDS → DEFORESTS being unscrambled over a photo of a lumberjack chopping wood). Notably, two of these anagrams had the answers ballgames ☓ and elbowroom ☓, which were not valid in any Oxford Dictionary Online edition used in 2017. For reasons unknown, Episode 6601 did not carry Ibuleve sponsorship. |
Gala Bingo | 02/01/2018 | 21/12/2018 | Unlike its predecessors, sponsors appear for all weekday afternoon programmes on Channel 4 and do not appear in the early morning repeats of the show. |
MyBuilder.com | 14/01/2019 | 13/01/2021 | |
Key Equity Release | 14/01/2021 | 13/01/2022 | Featured eight to twelve letter anagrams (e.g. HEAPSNIPS → HAPPINESS) with the answer revealed either after the show ended or before the end of the jingle. Episode 7451 and 7452 did not carry the sponsorship as they debuted on More4 owing to the broadcast of Cricket matches on Channel 4 at the normal timeslot, while Episode 7652 did not carry it as the episode was transmitted five days later than billed in the early morning timeslot due to technical difficulties. Last sponsor of the Nick Hewer era and first sponsor of the Anne Robinson era. |
Assistive Bathing | 18/01/2022 | 01/04/2022 | 16/01/2023 |
Recliner Factory | 04/04/2022 | 26/01/23 | On certain days, bed products are featured instead and the company is advertised as Adjustable Bed Factory. Episode 7846 did not carry the sponsorship owing to the death of Queen Elizabeth II the previous day. |